Over the last decade we have seen a rise in the popularity, visibility and participation in women’s sport. Sport is central to the culture and conversations in Australia, and we know that media coverage can shape perceptions and influence social norms and gender stereotypes.
While we can see all-female teams participating at the highest levels of competition, we don’t always see the same replicated in the commentary boxes. Women’s voices in sport must be amplified to achieve equity in sport. There is demand for more women’s voices in sport, and whilst opportunities exist in broadcast media, we recognise that the pathways are limited.
Making The Call is creating programs and initiatives to help drive gender equality and diversity in all aspects of sports broadcasting.