Coaching. Community. Career Pathways.
For women and gender diverse people in sports media.
Making The Call is committed to ensuring that women and gender-diverse people have an equal share of voice in sports media.
Through targeted programs and initiatives with a proven track record, we’re helping shape a more inclusive industry, one where our graduates are now working across all areas of sports media, from grassroots coverage to elite competitions.
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Founded in 2020 by sisters Emma Race and Lucy Race, Making The Call is both a disruptor and a driving force behind the scenes. We’re breaking down barriers and building pathways for the next generation of diverse voices in sport.
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HOW WE CREATE CHANGE
Sports Media
Public Speaking
We offer a range of group programs which can be tailored for your organisation.
1:1 coaching
in all aspects of media
and public speaking
We can support you to reach your goals.
MC, Keynote, Hosting, Producing
Experienced media performers who can bring your event to life
Our Calling
Making The Call is where bold voices find their home and fresh talent finds its wings. We’re the cheerleaders, the disruptors, the behind-the-scenes magic-makers opening doors for women and gender-diverse people in sports media. Whether it’s guiding the next generation, connecting game-changers with the industry, or shaking up the status quo, we’re here to make an impact—loudly, proudly, and with a whole lot of heart. We believe in the power of storytelling, the thrill of the game, and the art of making space for voices that need to be heard. Inclusive, curious, and always creative, we’re more than a pathway—we’re a movement. If you’re ready to make the call, how can we help you?
What People Say About Us
"I participated in Making the Call in the very first intake which feels like forever ago but it has been instrumental in propelling me from a part-time football commentator to someone who is now able to work full-time in sports media and broadcasting."
Kate McCarthy
"An incredibly insightful experience that leaves you with practical and tangible things to take the next steps in your media career."
AFLW Player
"The Making the Call pathway has been a complete game changer for me in the development of my passion and career within the sports broadcasting industry. From the very first course to the ongoing, personalised support from Emma and Lucy Race, every step of the journey has been invaluable."