ABOUT US

The participation rates of women and girls in sport are rising rapidly. Our Australian women’s national teams are excelling on the world stage and garnering incredible audiences. Yet sports media is still dominated by male voices.​

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Redressing the gender imbalance in sports broadcasting is vital to the engagement of audiences, to helping fans connect with the sports they love and those they are yet to discover, and to improving the sporting experience of fans and participants alike.

Making the Call was established in August 2020 with the single objective of increasing the number of women working in sports media in Australia. The key driver for its conception was our deep understanding of the barriers unique to women in sports media. Founders, Emma Race and Lucy Race, are leaders in the intersection of sports media and gender equity. 

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Emma Race ​

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Emma is a thought leader who uses her 25 years’ experience in media to change the narrative on gender inequality in sport. She is recognised as a leading figure in sport and was selected for the inaugural Our Watch Walkley Fellowship and the AIS Executive Program for Women Leaders in Sport.

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Consistently named in the Top 50 most influential people in AFL over several years, she is also the #1 Ticket Holder for the Hawthorn Football Club.

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Emma is the co-host and co-founder of the multi-award-winning podcast and radio show The Outer Sanctum and has over 25 years’ experience in radio and television producing and presenting across commercial and community broadcasting. 

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She is an experienced MC and orator, and designs and delivers public speaking workshops to corporate clients and is known for her professionalism, reliability, humour, warmth and inclusive style of communication.

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Emma has an extensive professional media network which she leverages for MTC alumni, garnered through her experience in talent management and roles in marketing, media and communications.

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Emma is a mentor for the Melbourne Press Club and the Minerva Network and has served on the board of The State Sports Centre Trust. 

 

Lucy Race 

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Lucy is a leading advocate for gender equality and focuses on sport to change the game. As an award-winning broadcaster Lucy’s voice has been at the heart of conversations in the media driving change for women, refugees and members of the LGBTQIA+ community. 

 

With a decade of experience in sports media as a co-founder and co-host of the multi-award-winning podcast and radio show The Outer Sanctum, as well as regular spots across ABC Radio, Lucy believes in the power of diverse media to make change. Her combination of passion for gender equity and experience in educational communication and training is leveraged in Making the Call. 

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Lucy has decades of experience in educational publishing and communications, medical communications, and in business as a company owner and director. She has designed and delivered educational training to industry professionals nationally and is experienced in designing and delivering events.

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